Helping Top Performers Sharpen Their Edge
and Springboard Their Success
I was introduced to an entrepreneur who transformed a $100 thousand dollar investment in a waning company into a $6 million dollar business in twelve years. Building wealth, he claimed, was his primary aim.
A global traveller and citizen, with 16-hour days behind him, he found himself at a crossroads: choose the country club lifestyle or grow the business to the next level. The former allowed him to enjoy the fruits of his labor while the latter required a hefty investment and restarting the merry-go-round. He wasn’t sure he had the energy or desire.
I asked him what his deepest fear was. He said that if he didn’t stand guard in his own palace, growth would eventually slow down and go in reverse causing him to lose it all. Since the stakes were high, fear consumes energy at an alarming rate, and our beliefs shape our reality, we partnered to solve his dilemma.
Once he connected with his greatest why, and grasped his why’s connection with what he had built, he suddenly saw the forest for the trees: he recognized the true industry he served, the actual business he was in, and who his real clients were. He realized that his business was the foundation and vehicle for achieving his vision and immortality by creating immeasurable value and material prosperity beyond his lifetime. In awe, he affirmed that even if he won $500 million dollars nothing could stop him from achieving his vision and living legacy.
I never get tired of saying, “It’s never about the money.” Money is EFFECT. Find CAUSE: Discover your greatest why to ignite your infinite potential. It’s the path to riches beyond your wildest imagination.